When we call you
Last updated: August 2026
Did an AI assistant call you and you want to know what actually happened? This page is the long version of what you heard in the opening of the call. The assistant says the essentials on the phone; the rest is here.
You were speaking to an AI
The caller is an artificial intelligence, not a person. The assistant says so in the opening, and it will always confirm it if you ask. It cannot enter into an agreement or promise a price — it can answer questions and, if you want one, arrange a meeting with an adviser.
How to stop the calls
Say so during the call — the assistant confirms it and removes you immediately. Or email post@futureready.no afterwards, which works just as well. You can also register in the Norwegian Reservation Register (Reservasjonsregisteret) at Brønnøysund; we respect it, though note that it covers telephone marketing to private individuals and not the business numbers we call.
Erasure — and what stays behind
Ask us to erase your data and the transcript and the contact record go. Two things can stay:
- Your phone number on our do-not-call list, with the date it was added. That entry is what stops us dialling you again — erase the number and the block goes with it, and the next call is the real harm. It holds nothing but the number, the fact that it is blocked, and when.
- Documentation of a call where an agreement is disputed, which Art. 17(3)(e) lets us keep. Only what that requires, and only for as long as it requires it.
Who is responsible
The assistant always names the company it is calling on behalf of, and that company is the controller for the personal data in the call. Future Ready AS (org.nr. 920 845 932), Fjordveien 1, 1363 Høvik, Norway, operates the calling service as their processor — and is the controller too when we call on our own behalf. Either way, write to us about a specific call and we will route it to the right place.
Where we got your number
We call businesses, not private individuals. The contact details come from publicly available sources — the Norwegian Register of Business Enterprises and other open company registers — or from a list supplied by the company we are calling for, which remains responsible for that list. We do not buy personal profiles. What we hold about you is:
- Name, role and company as they appear in the register
- The business phone number we dialled
- What you tell us during the call, as written text
What we use it for, and on what basis
The purpose is business-to-business direct marketing: to present an offer and, if it is of interest, to arrange a meeting. The legal basis is legitimate interest, GDPR Art. 6(1)(f) — our and our customer's interest in reaching businesses with a relevant offer, weighed against your privacy. The transcript is additionally used for quality assurance and to document what was actually said. We do not use your call to train AI models.
We do not keep an audio recording
We do not keep the audio of the call. What we keep is the transcript — the conversation as written text — and it is used for quality assurance, for training the people who follow up, and as documentation if there is later a disagreement about what was agreed. The audio has to pass through the supplier that runs the call in order to become text at all, and it is deleted there automatically within seven days; we never retrieve it and we do not store it ourselves. You can ask us to end the call at any point, and you can afterwards ask for access to the transcript or ask us to erase it.
How long we keep it
Transcripts are kept for 365 days and then deleted automatically. They are stored in the EU, on AWS in Stockholm (eu-north-1). We do not store the audio at all — the supplier that turns it into text deletes its copy within seven days. If you ask not to be contacted again, we keep your number on a do-not-call list — the section on erasure explains why that one thing stays.
Who else sees it
Only the suppliers needed to place the call and handle what comes out of it, all under data processing agreements. We do not sell your data.
- Retell AI — runs the live conversation. Audio passes through infrastructure outside the EU during the call itself, under Standard Contractual Clauses, and is deleted there within seven days. The transcript we keep stays in the EU.
- Twilio — the telephony that carries the call, and the confirmation SMS if you book a meeting
- AWS (Stockholm) — storage, and the AI models that transcribe and summarise the call
- Google Calendar — only if you accept a meeting, and only the invitation
- The company we are calling on behalf of, when that is not Future Ready
Your rights
Under the GDPR you can ask for access to your data, ask us to correct or erase it, object to the processing, ask us to restrict it, or ask for a copy. Objection to direct marketing is absolute — Art. 21(2) — and we act on it immediately. Email us: no particular form or channel is required, and a request is valid however it reaches us. We acknowledge within 2 business days and respond fully within 15.
Complaints
If you believe we have mishandled your data, you can complain to the Norwegian Data Protection Authority (Datatilsynet, datatilsynet.no) or to the supervisory authority where you live. We would rather hear from you first, but you are not required to come to us at all.
Changes to this page
We update this page when the service changes. The current version always lives here, with the date it was last changed shown above.
Contact
Questions about this policy or your data? Email our data protection team.