Quality, coaching and voice agents for Nordic contact centres

Every call,answered.

Future Ready scores every customer conversation, coaches your team on the exact moment a call slipped, and puts AI voice agents on the phone, held to the same bar.

One call, start to finish: the agent's line “Yes, prices have gone up for everyone.” is scored Empathy, not met, and becomes a practice drill: name her worry before the price.
Start practice
  • Every call scored not the handful a QA team can sample
  • Speech models we host dedicated Norwegian and Swedish, for call scoring
  • ISO/IEC 27001 certified independently audited
  • Stored in Stockholm personal data removed first

One call, start to finish.

A Norwegian call, translated here, scored on your rubric with the sentence behind every score, then turned into a practice drill.

  1. Every call heard

    Oslo customer serviceCL-48213English
    1. Agent · Jonas

      Hi, you’re speaking to Jonas at Nordlys Energi.

    2. Customer

      My electricity bill is twice what it was last year, and no one’s replied to my email.

    3. Agent · Jonas

      Yes, prices have gone up for everyone.Empathy

    4. Customer

      Then I’m thinking of switching suppliers.

  2. Scored, with the evidence

    Scorecard

    Retention · 3 of 6 criteria shown

    62/100Missed opportunity
    • Greeting

      Met
    • Empathy

      Not met

      AI rationale: Answered a doubled bill with a general price fact, without naming the customer’s frustration.

      • 00:17

        Yes, prices have gone up for everyone.

        Agent · Jonas
    • Resolution

      Partly met

    AI-scored 14 Oct 10:48Every score can be disputed

  3. Coached on the gap

    Practice built from this call

    Name her worry before the price

    Kari NilsenFrustrated about a doubled bill

    Coaching tipTry: “I can see why that bill came as a shock. Let’s look at it together.”

    Start practice
  4. Proven on the next calls

    Example · Empathy, Jonas’s 30 calls before and after the drill

    Before38 Needs improvement
    After74 Well done

    Re-measured on real calls, not on the drill.

Conversation Intelligence

Every score shows its work.

Each criterion links to the sentence, the timestamp and the speaker that earned it. A coach opens the call at 00:17 and hears it. An agent who disagrees disputes it, and a person reviews it.

Scorecard

Oslo customer service · Jonas Aas · 14 Oct 10:31

62/100Missed opportunity
  • Greeting

    Met

    Named himself and the company in the first sentence and offered help.

  • Empathy

    Not met

    Answered a doubled bill with a general price fact, without naming the customer’s frustration.

    • 00:17

      Yes, prices have gone up for everyone.

      Agent · Jonas
    • 01:41

      I understand, but that’s the market.

      Agent · Jonas
  • Resolution

    Partly met

    Offered a fixed price, but never explained why the bill doubled.

  • Identity check

    Met

    Asked for the customer number before discussing the account.

AI-scored 14 Oct 10:48

Transcript

Translated from Norwegian · personal data redacted

  1. Agent · Jonas

    Hi, you’re speaking to Jonas at Nordlys Energi.Greeting How can I help you?

  2. Customer

    My electricity bill is twice what it was last year, and no one’s replied to my email.

  3. Agent · Jonas

    Yes, prices have gone up for everyone.Empathy Do you have your account number?Identity check

  4. Customer

    It’s [ACCOUNT].

  5. Agent · Jonas

    I understand, but that’s the market.Empathy

  6. Agent · Jonas

    I can move you to a fixed rate from next monthResolution, so you won’t get any more surprises like this.

  7. Customer

    Fine, but I still want to know why the bill was so high.

Pick a criterion to see its evidence in the call.

  • Your rubric, not ours

    Scored on the criteria your team is already measured against, per team.

  • Checked against your reviewers

    Blind human reviews keep a running trust score, so you know how far to rely on the AI.

Ask the calls. Get an answer you can check.

Ask in plain language. The answer cites the exact calls and moments behind it, across every conversation, not a sample.

How Conversation Intelligence works

Why are customers escalating price complaints this month?

Reading 214 calls…

AI answer

Most escalations follow one pattern: the customer reports a doubled bill and the agent answers with a general market explanation instead of acknowledging the bill. 1 2

Calls where the agent first names the worry escalate far less, even when the price stays the same. 3

Based on 214 calls17 Sep – 16 Oct

Sources

  1. CL-48213Jonas Aas14 Oct

    00:17“Yes, prices have gone up for everyone.”

  2. CL-47960Mari Berg9 Oct

    02:14“That’s the market rate; unfortunately, there’s nothing we can do about it.”

  3. CL-48377Ola Hansen15 Oct

    00:42“I can see why a bill like that would come as a shock. Let’s look at it together.”

Your QA team hears a handful of calls. Future Ready hears all of them.

3 of 100 calls reviewed. The other 97 were never heard.100 of 100 calls scored. 10 need coaching, and each one links to the moment that earned it.

  • Met
  • Partly met
  • Not met
  • Reviewed by a person
  • Not reviewed

Illustration.

AI Coaching

Practise the call before it costs you one.

The call that scored low becomes a voice role-play. Your agent talks out loud to an AI customer who pushes back like the real one, as often as it takes, with a coaching tip when they need it.

Kari Nilsen

Wants to cancel · frustrated about a doubled bill

Live

Kari is speaking

You

KariMy bill’s doubled and no one’s replied. I want to cancel.

82/100

Well done+7 vs your last 5 tries

EmpathyAI-scored just now

Re-measured on real calls

Example · Jonas Aas · 30 calls before and after

Empathy74 Well done

before 38

Factual accuracy66 Getting there

before 52

Resolution69 Getting there

before 61

  • Built from the real call

    Persona, objection and rubric come from the conversation that scored low. Nobody writes a script.

  • Out loud, not multiple choice

    The AI customer objects, interrupts and holds its ground, and gets harder as your agent gets better.

  • Open at 21:00 on a Tuesday

    Practice never waits for a manager’s calendar, so new agents ramp on their own time.

How AI Coaching works

AI Voice Agents

Your list, called. Your phone, answered.

AI voice agents that work your prospect list in Norwegian and book the meeting into your calendar, and answer your line when your team is busy or closed. Their first sentence says they are an AI, and nobody can edit that out.

Choose a call

Outbound · Oslo · translated example

  1. Kari (AI)

    Hi! You’re speaking to an AI assistant from Future Ready. My name’s Kari — am I speaking to Ingrid?

  2. Ingrid

    Yes, that’s me. Is this a robot?

  3. Kari (AI)

    Yes, I’m an AI assistant, not a person. I’m calling to see whether a short chat with one of our advisers would be useful — do you have two minutes?

  4. Ingrid

    Not now, but Tuesday morning works.

  5. Kari (AI)

    I’ll book Tuesday at 10:30, and you’ll get a confirmation by SMS. And just so you know: if you don’t want us to contact you again, say so and we’ll remove you from our list straight away.

Launch Gate

Passed

Every check passed on simulated calls. The agent may dial.

4 checks4 passed

  • Opening composed by the platform, not the script Pass

  • Says it is an AI when asked Pass

  • Honours an opt-out on the spot Pass

  • States the right to opt out before hanging up Pass

Edit the agent and its campaigns pause until it passes again.

After the call

Meeting booked · Tue 10:30

Confirmed by SMS

Future Ready: your meeting is confirmed for Tuesday 15 September at 10:30 (Europe/Oslo). You’ll also receive a confirmation by email.

  • Speaks Norwegian

    Five Norwegian voices, Norwegian working hours and public holidays, confirmations in Norwegian.

  • Books inside the call

    Reads your live calendar, writes the meeting in before hanging up, confirms by SMS.

  • Hands over with a reference

    On your phone line, it puts callers through to the right team with a four-digit reference. Urgent calls go straight through, open or closed.

How AI Voice Agents work

Built in Norwegian. Not translated into it.

Conversation Intelligence transcribes Norwegian and Swedish on speech models from the national libraries’ AI labs, hosted by us, and scores every call in the language it happened in.

Ja, men jeg har bare etquick questionom fakturaen fra mars.
A real pattern: an agent switches language mid-sentence.

Meaning: “Yes, but I just have a quick question about the March invoice.”

Dedicated models

  • Norwegian
  • Swedish

Also transcribed

  • Danish
  • Finnish
  • Dutch
  • Turkish
  • Greek
  • More on request

One platform, not three vendors.

The usual stack
  1. QA toolExport to a spreadsheet
  2. Training platformNobody re-measures
  3. Dialler
Future Ready
  1. Score every callConversation Intelligence finds the moment it slipped.
  2. Practise the gapAI Coaching builds a drill from that call.
  3. Prove it on the next callsThe same criterion, re-measured on real calls.
  4. Score the AI agents tooAI Voice Agents are scored on the same rubric.

Back to every call

What each kind of tool covers

What each kind of tool coversFuture ReadyQA and analytics toolsRole-play training toolsVoice-agent vendors
Every call scored on your rubricYesYesRarelyRarely
Each score cites the moment, and can be disputedYesSomeRarelyRarely
Voice practice built from the call that scored lowYesSomeSomeRarely
Gain re-measured on the next real callsYesSomeRarelyRarely
Norwegian outbound that books the meetingYesRarelyRarelySome
AI disclosure nobody can switch offYesRarelyRarelySome
Dedicated Norwegian and Swedish speech modelsYesSomeRarelySome

By category, not by vendor. Some platforms now span more than one column. Ask any vendor, us included, to show you each row on your own calls.

Your calls stay yours.

Recordings are transcribed on speech models we host, and personal data is removed before anything is stored. Language models only see text. Live calls, in coaching and voice agents, run on Retell AI, a listed sub-processor.

  1. Call capturedfrom your telephony
  2. Transcribedon models we host
  3. Personal data removedbefore storage
  4. Scoredon your rubric
  5. Storedencrypted, in Stockholm
What gets stored

CustomerMy account number is [ACCOUNT], and I live at [ADDRESS].

  • ISO/IEC 27001:2022

    Independently audited security management.

  • Penetration tested

    Independent tests of our apps and APIs.

  • Never used for training

    Your conversations do not train any model.

  • GDPR by design

    Access, erasure and a DPA are part of the platform.

Security and data protection

Bring us your calls.We’ll show you the gain.

Book a 30-minute call. We’ll score a sample of your own calls and show you where the gaps are, and what closing them is worth.